Live Nation Entertainment, Inc. (LYV)

業務介紹

現代娛樂股份有限公司是一家現場娛樂公司。它通過演唱會、售票和贊助與廣告三個業務部門運營。

演唱會部門在自有或經營的場館以及租用的第三方場館舉辦現場音樂活動;經營和管理音樂場館;製作音樂節;創造相關內容;並為藝術家提供管理和其他服務。

售票部門管理售票業務,包括為客戶提供票務軟件和服務,通過其主要網站livenation.com和ticketmaster.com提供票務和活動信息,同時提供票務轉售服務。該部門銷售自身活動以及各類現場活動(如體育場館、音樂俱樂部、演出製作公司、職業體育俱樂部和聯盟、大學體育隊、表演藝術場館、博物館和劇院)的第三方票券,渠道包括網站、移動應用程序和售票網點。

贊助與廣告部門銷售國際、全國和地方性贊助以及各種廣告投放,包括標牌、促銷計劃、與現場直播和音樂相關內容相關的富媒體廣告,以及在公司旗下場館、活動和網站上的廣告。該部門還管理戰略性贊助計劃的開發,並為特定品牌開發、預訂和製作定制活動或方案。

截至2021年12月31日,公司在北美擁有、經營或租賃165個娛樂場館,在國際上擁有94個娛樂場館。該公司曾用名"Live Nation, Inc.",於2010年1月更名為現代娛樂股份有限公司。該公司於2005年註冊成立,總部位於加利福尼亞州Beverly Hills。



Live Nation Entertainment, Inc., incorporated in 2005 and formerly known as Live Nation, Inc. until its name change in January 2010, is a global leader in live entertainment, headquartered in Beverly Hills, California. The company's diverse operations are organized into three primary business segments: Concerts, Ticketing, and Sponsorship & Advertising. The Concerts segment is responsible for organizing and promoting live musical performances, utilizing its extensive portfolio of owned or managed venues, as well as various rented third-party locations. This division also oversees the management and operation of music venues, produces major music festivals, develops related content, and offers management and other support services to artists. Through its Ticketing segment, Live Nation manages a comprehensive suite of ticketing operations. This includes supplying advanced ticketing software and services to its clients and facilitating the sale of tickets for both its own events and a wide array of third-party performances and gatherings. These range from professional sports and collegiate athletics to performing arts, museums, and theaters, with tickets distributed via leading online platforms like livenation.com and ticketmaster.com, mobile applications, and various physical outlets. The segment also provides services for ticket resale. The Sponsorship & Advertising division focuses on developing and executing global, national, and local sponsorship programs and advertising campaigns. This involves selling placements for signage, promotional activities, and rich media advertisements—including those associated with live streaming and music-related content—distributed throughout its vast ecosystem of venues, events, and digital properties. Additionally, this segment specializes in crafting and producing bespoke events and programs tailored to specific brand requirements. As of December 31, 2021, Live Nation Entertainment owned, operated, or leased 165 entertainment venues across North America and an additional 94 international entertainment venues.

公司網址

https://www.livenationentertainment.com